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Driven by a passion, the pioneers at Clausthaler were determined to make brewing non-alcoholic beer possible. But while the competition attempted to take the alcohol out of regular beer, the Clausthaler brewmasters realized that they needed a new strategy altogether. So they came up with a radically innovative brewing process in which the brew’s fermentation was stopped just before the alcohol began to develop. This process went down in brewing history as Clausthaler’s Controlled Fermentation and Clausthaler patented the brewing process. For many years, Clausthaler was the only brewery to use Controlled Fermentation. Nowadays, this method is used by other breweries as well, but no one comes close to the award winning taste of Clausthaler. The beer of the non-alcoholic beers, "they say at Clausthaler. The jury of the World Beer Awards agreed with Clausthaler and awarded this classic non-alcoholic beer to its best.